As often happens with so many products on “Shark Tank” that don’t end up landing deals, Howie Busch’s DudeRobe still managed to find a customer base and experienced a significant bump in business. According to Busch, sales increased dramatically after the episode aired, and he revealed in an interview with Sezzle that the company kept growing during the pandemic. Five years after his appearance on “Shark Tank,” his towel-lined lounge apparel company is not only still around, it appears to be thriving, promoting itself on the DudeRobe website as “the world’s #1 men’s luxury bathrobe.”
Several positive reviews of DudeRobe can also be found on the website. Even with a price tag that is far from cheap — prices for robes and combos range on the site anywhere from $148 to $314 — customers seem quite satisfied.
DudeRobe has also struck a deal with the National Basketball Association to roll out a limited edition line of loungewear featuring the logos of the Milwaukee Bucks, the Chicago Bulls, the New York Knicks, and other teams. Furthermore, DudeRobe managed to pull in an estimated $2 million in gross revenue in 2021. Though this isn’t quite at the heights that Busch insisted it would get during his appearance on the show, it is still a solid number, and it has certainly prevented the DudeRobe from vanishing into the ignominious list of companies that folded after “Shark Tank.”
