Hallmark Channel has found itself a new streaming partner in Peacock.
According to The Hollywood Reporter, the deal says that Hallmark programs – including the current and upcoming Countdown to Christmas programming – will stream both live and on-demand through the streamer.
Click inside to read details and find out what everything means…
The report states that starting Wednesday, November 2, there will be a dedicated Hallmark brand hub on Peacock as a destination for all things Hallmark – including Hallmark Movies & Mysteries, Mahogany, and Hallmark Drama.
The hub will also include live simulcasts of all three channels with current season programming available live and on-demand the next day.
“We’re proud to enter this partnership with Peacock and bring our widely beloved Hallmark content to their subscribers,” Wonya Lucas, President & CEO, Hallmark Media, said in a release. “The opportunity to provide our devoted fanbase access to all three of Hallmark’s linear networks will allow our audience to continue to grow and connect in meaningful ways.”
Before the deal was signed, the only way to stream Hallmark movies was through their Hallmark Movies Now service.
For Peacock Plus users, Hallmark Channel movies and series will be shown with ads due to streaming rights.
Post source: Justjared
